Why Should You Use Google Ads on Your Website?

If you are interested in earning revenue from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first thought about this idea, I wasn't sure if it was right for me. You see, I have a number of websites that advertise affiliate links to products and services in my market. I felt like Google ads on my pages were competing with my affiliate sales. Sure I knew you got paid when visitors clicked on those ads, but could it be a significant amount? Eventually, I saw that many other top marketers were using these ads on their pages. So I decided to dive in and give it a try, and after using these ads for a year I can tell you this.

The first thing that struck me was the ease of use when using Google AdSense. After joining the program for free, you can start creating your ad codes. And the great thing is that you can customize the ads to fit your web pages. You can choose the color of the ads to match the color theme of your pages. You can choose from many advertising blocks in different sizes. For example, they have a normal banner size of 468 x 60 and a 120 x 600 tower. This way you can choose the size that works for your site. Once you've made your selection, simply cut and paste the HTML, place it where you want it on your page, and your part is done! Get more here about this webspotagency.com

You can track your ads using "Channels". Let's say your website has 10 pages. You can assign each page its own channel. So when you log in to check your ad stats, you'll see how many ad views and clicks you're getting on each page. This is helpful as it shows you where your ad revenue is coming from.

I have not noticed any competition from my other affiliate programs! I've found that Google ads aren't competing with my site, but are an additional source of income. My sales and sign-ups didn't go down when I started using the ads. What I now believe is that a certain percentage of visitors won't convert into customers, so the ads are just another way to generate revenue from visitors who wouldn't become customers anyway. As long as your own listings are well laid out on your site, a visitor who is interested in what you have will still become a customer.

The good thing about Google ads is that they are “targeted”. This means that the ad content will usually match the content of your website. For example, if your website is about Boston Terrier dogs, you will mostly get ads about Boston Terrier dogs, or at least dogs. I can't explain how they do it, but the ad HTML that you post on your site picks up the keywords on your pages and generates ads that match the site keywords. This is good because the ads match the target market for your website. And because the ads rotate themselves, you'll get "fresh" content.

Another bonus is that you are connecting to a trusted source in Google. They are currently the number one search engine, which means people know and trust them. Therefore, your presence on your website will not lose your credibility.